Digital Trends

Futures

Latest Articles

3D Printing 101
Article

Building up your business with 3D printing

Miguel Denosky-Smart Michael Holland 10 Jul 2019 8 minutes

Relegated to plastic trinkets and keychain baubles, 3D printing has been fun but frivolous. But things have been changing quickly and its use is proving transformational to business. Here’s what you need to know.

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4IR powering experience
Editorial

4IR: The revolution powering experience

Tom Puthiyamadam 26 Jun 2019 6 minutes

The Fourth Industrial Revolution is heralded as an age of technological innovation, but without the courage to embrace its power holistically, its potential is doomed to remain untapped.

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Ethical artificial intelligence
Article

Ethical AI: Tensions and trade-offs

Richard Kelly Massimo Pellegrino 11 Jun 2019 10 minutes

Creating and maintaining ethical artificial intelligence products is the cause du jour, but while the intentions are good, operationalising them is a lot harder. Companies must consider context and compromise as they expand their use of AI.

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Bionic companies
Article

Going bionic to build your business? Brilliant.

28 May 2019 8 minutes

What do Apple, Google, Amazon and unicorns have in common? They all make use of three new kinds of capital to realise their bionic business models. Here’s how to join them.

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AI for Earth
Report

Report: Artificial intelligence and the fate of planet Earth

Facing food and water shortages and rising greenhouse gas emissions, the planet is in dire need of innovative solutions to its urgent problems. A new report by PwC UK and Microsoft suggests it’s time to harness the power of AI.

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Milllenials in the workplace
Article

The impact of Millennials on the workplace

Tan Allaway Ellie Gurgiel 08 May 2019 14 minutes

Millennials: they’re always on, always sharing, and always giving feedback. By numbers, they’re also taking over the working world. How can business culture adapt to attract the best and the brightest?

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PwC 5G report
Report

What do we really need 5G for?

Chris Bartlett Zia Bhadiar 10 Apr 2019 11 minutes

It’s been hotly anticipated for years but, as the dawn of 5G nears, are businesses any closer to knowing what to do with it? We examine what the next leap in connectivity could look like.

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Extended reality
Article

The XR factor: The incredible potential of extended reality

Scott Likens 09 Apr 2019 6 minutes

Not just another acronym, XR is set to play a key role in enabling the new digital workplace. Transforming everything from education to engineering, here’s what you need to know about this emerging technology.

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Six levers to build your business
Article

Six ways to build the future of your business

Kate Bennett Eriksson 03 Apr 2019 10 minutes

In the battle for growth and transformation, certain themes emerge time and again. Kate Eriksson, PwC’s head of innovation, shares six ‘levers’ that can help catapult businesses into relevance.

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Disappearing act

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