Digital Trends

Customer

Latest Articles

Infographic

Infographic: Ready, Steady, Shop!

23 Nov 2017 2 minutes

Consumers are embracing online spending days such as Cyber Monday, Black Friday, Singles’ Day and Click Frenzy. The amounts being spent are staggering and much of it is being done via mobile.

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Article

Digital identity: Who do you think you are?

Adnan Jaswal 20 Nov 2017 9 minutes

Identity is a fluid concept at the best of times. In the digital age, how we re-imagine and protect it has far reaching consequences for safety, productivity, customer experience and, ultimately, the bottom line.

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Article

The new milk run: New business models for old businesses

John Riccio 16 Nov 2017 8 minutes

Technology and consumer preferences are disrupting traditional business models. Companies that tap into these changes will ensure their business profitability doesn’t go sour.

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Article

The changing nature of trust

John Riccio 03 Oct 2017 10 minutes

In a digital world where vast amounts of data are harnessed yet people can’t see who they are transacting with, is trust possible? John Riccio examines the evolution of assessing reputation and the implications for business.

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Article

Four ways to know your customer in a post-survey world

Customer surveys are becoming a thing of the past, with more efficient ways emerging to gauge sentiment. Barry Trubridge looks at how four technologies can help understand how your customer is feeling.

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Article

What universities could learn from data

Berry Driessen Phil Bolton 25 Sep 2017 9 minutes

Thanks to the use of digital platforms, higher education providers are able to capture significant volumes of information that measures student experience. But are they using this data wisely?

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Article

Calling it quits on cash

John Riccio 18 Sep 2017 7 minutes

The world is going cashless dramatically fast. Cards and phones are winning out as the death knell seems to sound for physical currency. But what does this mean for business?

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Article

Chatbots and the five rules of conversational experience

Sean Colvin Will Kingston 12 Sep 2017 9 minutes

So you’ve decided on a chatbot for your business. Have you got a strategy? Implementing an AI helper takes more than just IT. Sean Colvin flags five considerations to create a truly conversational experience.

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Infographic

Infographic: The new rules of customer experience

17 Aug 2017 3 minutes

Customer experience has come a long way from simply providing a product and taking payment. As AI, mobile and the cloud combine to transform the customer journey, here are four steps to guide businesses into the intelligent experience economy.

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