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Latest Articles

Article

Hacking the marketing team with analytics

Phil Bolton Will Feutrill 27 Feb 2018 10 minutes

Aligning your marketing and data analytics teams will ensure that your comms hit the spot and the business will grow. Yet almost no one does it to the extent possible. Imagine if you did…

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Article

Global domination: How a local brand can make it big without leaving home

John Riccio 13 Feb 2018 7 minutes

As customers enjoy access to more products and services than ever before local businesses need to compete with international rivals as well as those down the street. Here are a few ways successful companies have done just that.

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Infographic

Infographic: The changing world of social media

08 Feb 2018 2 minutes

Keeping up with the changes in social media could be a full time job. As sites prioritise personal over publishing, what other changes will 2018 bring?

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Infographic

Infographic: Ten transformation tacklers

25 Jan 2018 4 minutes

Transformation amid digital disruption and new entrants seems impossible to achieve. It isn’t, and these ten tips will help you do it.

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Article

Three ways to prepare for the new tech wave

Will Kingston 23 Jan 2018 8 minutes

Companies are racing to adopt cutting edge technology to optimise their customer experience, but the likes of AI and blockchain will only take you so far unless the underlying infrastructure is reshaped first.

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Article

The big easy

16 Jan 2018 7 minutes

Making life easier for customers might not be your top priority, but a hassle free experience could mean the difference between a delighted consumer and a disappearing one.

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Infographic

Infographic: Designing for fun in 2018

11 Jan 2018 1 minute

Are these colours and fonts incorporated in your online marketing for this year? 2018’s design trends are a fun mix of old and new with a touch of creative flair.

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Article

Love your staff or lose your customers

Richard Blundell 11 Dec 2017 7 minutes

Empowering customer-facing staff with technology and new practices is the key to delivering your brand strategy and preventing negative experiences that go viral.

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Report

Protect.me: How consumers see cyber security and privacy risks

Steve Ingram 05 Dec 2017 8 minutes

A recent PwC survey found that 85% of consumers will not do business with a company if they have concerns about its security practices. To earn trust, and consumer business, companies must protect customer data and respect individual privacy.

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