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Retail’s balancing act between cyber security and customer service
With the e-commerce world booming, cyber security is increasingly important to not only consumers but retailers needing to ensure data security. However with user experience crucial to conversion, we explore the balancing act that retailers face in terms of implementing robust cyber security measures, while providing an optimised e-commerce journey.
Read moreFinger on the Pulse: Goodbye Google Reader – what’s next? Tangible technology to aid consumer engagement
The exit of Google Reader from the internet stage has generated some alternatives – is there still an opening for a new platform? We also discuss a novel use of facial recognition technology, which could indicate new opportunities for businesses to use tangible technologies for consumer engagement.
Read moreInfographic: Is ‘image’ everything in digital marketing?
As we move more into the digital world, the opportunities for marketers to engage are endless. A tactic that’s becoming central in their digital marketing toolbox is the use of the image – increasingly accessible and leaving a lasting impression… Is it all about the image?
Read moreInfographic – Beyond play: Harnessing gamification for engagement
We explore the methodology behind gamification and how businesses can leverage this technique for external and internal rewards.
Read moreBeyond Play: Engineering gamification for successful customer engagement
Anthony Mittelmark takes an in-depth look at gamification for consumers and outlines how retail businesses can structure their approach to achieve successful outcomes.
Read moreChina set to lead Asia Pacific online shopping in 2013, but Australians spend more
Research by eMarketer indicates that global B2C e-commerce sales tipped $1 trillion in 2012. Find out how online shopping is set to thrive in Asia Pacific in 2013 and what opportunities exist for digitally-savvy businesses.
Read moreExamining the rise and rise of e-commerce: 2013 online retail trends – Part 2
John Riccio explores the role of Big Data and ‘SoLoMo’ in influencing 2013 retail trends for creating a personalised, engaging and consumer focused experience.
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