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Multi-screen mania – Insights into cross-platform consumer behaviour

Emmanuel Churchley 12 Sep 2012 26 seconds

In its report, The New Multi-screen World: Understanding Cross-Platform Consumer Behavior, Google unveils that 90% of people move between devices to accomplish a goal, whether on smartphones, PCs, tablets or TV.

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Retail shopper 2.0 – Hyper-connected and demanding a seamless multi-channel experience

John Riccio 30 Aug 2012 5 minutes

Customer experience is now central to maintaining a competitive edge – the contemporary customer expects to engage with retailers across multiple channels and touch points.

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Mobile Health – A ubiquitous approach to healthcare

Nirosha Methananda 24 Aug 2012 3 minutes

With the proliferation of mobile technology, opportunities abound for the health sector to leverage these channels for the improved provision and reach of medical services. Mobile health (mHealth) applications are being utilised worldwide for triaging services, as well as digitisation and sharing of health records.

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Mobile Banking – The Path to Monetisation

John Riccio 23 Aug 2012 4 minutes

The path to monetisation for the financial services lies firmly within the online and mobile banking channels. Businesses that focus on growing their multi-channel offering and audience will also reap the rewards – with PwC research revealing that these customers are 1.5 times more profitable than single-channel customers.

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Opportunity of the decade: Growing revenue through the digital wallet

22 Aug 2012 4 minutes

The ‘always on’, hyper-connected customer has sparked innovative mobile payment options. Financial services firms and banks are optimally placed to leverage this trend in order to generate new revenue streams. However, winning the mobile payments war calls for a collaborative, highly scalable approach to mobile technologies.

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Article

Harnessing the power of social media to drive digital change, loyalty and ROI

20 Aug 2012 4 minutes

Social media channels offer powerful opportunities for customer engagement and dialogue. Businesses need to critically evaluate their social media spend and invest in the channels that align with their business priorities.

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Mobile, gaming and online video lead disruption of entertainment and media industry

20 Aug 2012 4 minutes

The digital revolution has created disruptive new models of consumption and distribution. Consumers expect media and entertainment that can be consumed on-the-go and online video experiences that are rich, interactive and highly personalised.

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Article

Why globalising your online retail offering is crucial for future success

12 Aug 2012 10 minutes

With the global e-commerce market set to reach USD$1,285 billion by 2015 the opportunity for Australian retailers to expand offshore is ripe. However it is crucial retailers invest in robust technologies and business systems that allow for agility and accommodate growth.

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Social shopping – Examining the new wave of online retailing

12 Aug 2012 6 minutes

Social shopping offers online retailers an avenue through which to spark dialogue and foster co-creation in order to build communities and drive customer engagement. We examine how Fancy, Fab and Clothia are disrupting the online retail industry.

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