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Infographic – Exploring global ecommerce opportunities

Nirosha Methananda 21 Sep 2012 41 seconds

Following on from our article ‘Why globalising your online retail offering is crucial for future success’, this infographic, produced by UK-based search marketing company Search Laboratory, outlines the opportunities for global ecommerce.

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Article

Social media brand management strategies to increase customer acquisition

Anthony Mittelmark 16 Sep 2012 5 minutes

In the age of social media, brands can no longer be controlled online and brand values often do not translate. Advertising which works in one direction is now well and truly gone and having a social media brand management strategy to respond to both customer requirements and customer issues is critical.

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Infographic

Beyond Borders – The Social Media Travel Explosion

Nirosha Methananda 15 Sep 2012 41 seconds

No longer a solitary journey – social media is not only breaking down the country barriers between family and friends, but facilitating the growth of the travel industry. Whether for work or play, individuals are increasingly turning to social media while travelling to share their stories and snapshots.

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Report

Multi-screen mania – Insights into cross-platform consumer behaviour

Emmanuel Churchley 12 Sep 2012 26 seconds

In its report, The New Multi-screen World: Understanding Cross-Platform Consumer Behavior, Google unveils that 90% of people move between devices to accomplish a goal, whether on smartphones, PCs, tablets or TV.

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Report

Retail shopper 2.0 – Hyper-connected and demanding a seamless multi-channel experience

John Riccio 30 Aug 2012 5 minutes

Customer experience is now central to maintaining a competitive edge – the contemporary customer expects to engage with retailers across multiple channels and touch points.

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Article

Mobile Health – A ubiquitous approach to healthcare

Nirosha Methananda 24 Aug 2012 3 minutes

With the proliferation of mobile technology, opportunities abound for the health sector to leverage these channels for the improved provision and reach of medical services. Mobile health (mHealth) applications are being utilised worldwide for triaging services, as well as digitisation and sharing of health records.

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Report

Mobile Banking – The Path to Monetisation

John Riccio 23 Aug 2012 4 minutes

The path to monetisation for the financial services lies firmly within the online and mobile banking channels. Businesses that focus on growing their multi-channel offering and audience will also reap the rewards – with PwC research revealing that these customers are 1.5 times more profitable than single-channel customers.

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Report

Opportunity of the decade: Growing revenue through the digital wallet

22 Aug 2012 4 minutes

The ‘always on’, hyper-connected customer has sparked innovative mobile payment options. Financial services firms and banks are optimally placed to leverage this trend in order to generate new revenue streams. However, winning the mobile payments war calls for a collaborative, highly scalable approach to mobile technologies.

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Article

Harnessing the power of social media to drive digital change, loyalty and ROI

20 Aug 2012 4 minutes

Social media channels offer powerful opportunities for customer engagement and dialogue. Businesses need to critically evaluate their social media spend and invest in the channels that align with their business priorities.

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