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Latest Articles
Multi-screen mania – Insights into cross-platform consumer behaviour
In its report, The New Multi-screen World: Understanding Cross-Platform Consumer Behavior, Google unveils that 90% of people move between devices to accomplish a goal, whether on smartphones, PCs, tablets or TV.
Read moreRetail shopper 2.0 – Hyper-connected and demanding a seamless multi-channel experience
Customer experience is now central to maintaining a competitive edge – the contemporary customer expects to engage with retailers across multiple channels and touch points.
Read moreMobile Health – A ubiquitous approach to healthcare
With the proliferation of mobile technology, opportunities abound for the health sector to leverage these channels for the improved provision and reach of medical services. Mobile health (mHealth) applications are being utilised worldwide for triaging services, as well as digitisation and sharing of health records.
Read moreMobile Banking – The Path to Monetisation
The path to monetisation for the financial services lies firmly within the online and mobile banking channels. Businesses that focus on growing their multi-channel offering and audience will also reap the rewards – with PwC research revealing that these customers are 1.5 times more profitable than single-channel customers.
Read moreOpportunity of the decade: Growing revenue through the digital wallet
The ‘always on’, hyper-connected customer has sparked innovative mobile payment options. Financial services firms and banks are optimally placed to leverage this trend in order to generate new revenue streams. However, winning the mobile payments war calls for a collaborative, highly scalable approach to mobile technologies.
Read moreMobile, gaming and online video lead disruption of entertainment and media industry
The digital revolution has created disruptive new models of consumption and distribution. Consumers expect media and entertainment that can be consumed on-the-go and online video experiences that are rich, interactive and highly personalised.
Read moreWhy globalising your online retail offering is crucial for future success
With the global e-commerce market set to reach USD$1,285 billion by 2015 the opportunity for Australian retailers to expand offshore is ripe. However it is crucial retailers invest in robust technologies and business systems that allow for agility and accommodate growth.
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