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Article

Harnessing the power of social media to drive digital change, loyalty and ROI

20 Aug 2012 4 minutes

Social media channels offer powerful opportunities for customer engagement and dialogue. Businesses need to critically evaluate their social media spend and invest in the channels that align with their business priorities.

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Report

Mobile, gaming and online video lead disruption of entertainment and media industry

20 Aug 2012 4 minutes

The digital revolution has created disruptive new models of consumption and distribution. Consumers expect media and entertainment that can be consumed on-the-go and online video experiences that are rich, interactive and highly personalised.

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Article

Why globalising your online retail offering is crucial for future success

12 Aug 2012 10 minutes

With the global e-commerce market set to reach USD$1,285 billion by 2015 the opportunity for Australian retailers to expand offshore is ripe. However it is crucial retailers invest in robust technologies and business systems that allow for agility and accommodate growth.

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Article

Social shopping – Examining the new wave of online retailing

12 Aug 2012 6 minutes

Social shopping offers online retailers an avenue through which to spark dialogue and foster co-creation in order to build communities and drive customer engagement. We examine how Fancy, Fab and Clothia are disrupting the online retail industry.

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Infographic

Understanding the Psychology of Social Commerce

12 Aug 2012 28 seconds

Although social media provides brands and companies with the opportunity to engage with their potential and existing audiences – many businesses are failing to take advantage of these channels – preaching, rather than reaching.

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Infographic

Insight: The value of Australian online retail sales – NAB infographic

12 Aug 2012 31 seconds

Although the media is rife with reports that the Australian retail industry is in a downward spiral, with international competitors beating down their doors – the 2012 NAB Online Retail Sales Index paints a more positive picture.

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