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Interview

Are daily deals dead? Pivoting to avert a downturn – Part 1

Mark O’Neill 22 Nov 2012 6 minutes

Are daily deals dead? With reports rife daily deals are heading into oblivion, in the first of our two-part series, we examine the weaknesses of this business model and what went wrong.

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Article

Click Frenzy fail – The top five learnings from the ‘sale that failed a nation’

Simon Doukas 21 Nov 2012 7 minutes

Touted as ‘the sale that stops a nation’ – the Click Frenzy fail lends itself beyond just technical difficulties, to offending increasingly sophisticated and informed online retail consumers. We examine the learnings that can be take from this seeming flop.

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Article

Harnessing collaborative consumption to avert disruption

19 Nov 2012 5 minutes

Collaborative consumption is disrupting the traditional consumer experience – the question is how will businesses adapt their models to harness this new wave of change?

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Infographic

Infographic – The value of social media marketing in the Australian brandsphere

Nirosha Methananda 13 Nov 2012 1 minute

With a constant cloud over the value of social media marketing, this infographic sheds some light on brand engagement with Australian consumers.

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Article

Retail reinvention – Developing a consumer sculpted strategy

John Riccio 05 Nov 2012 3 minutes

Digital technologies have undoubtedly changed the retail experience and customer expectations. The question is, how can businesses harness and differentiate in order to survive and thrive in this crowded industry?

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Article

Is digital innovation viable for big business?

Anthony Mittelmark Simon Doukas 29 Oct 2012 12 minutes

Not renowned for being dynamic, agile and responsive – all too often big businesses are a victim of their own structure, traditions and heirarchy particularly faced with the onslaught of the digital economy. Anthony Mittelmark and Simon Doukas debate whether these businesses can shake off this perception and successfully grow a culture of innovation?

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Infographic

Beyond the ‘gap’ – Will you leverage strategic digital acquisition for growth?

Nirosha Methananda 22 Oct 2012 2 minutes

In an increasingly competitive and homogeneous marketplace, its increasingly difficult for businesses to close the gap. Will a strategic digital acquisition help to drive your businesses growth?

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Infographic

Infographic: Maximising mobile health – The rise of mHealth management tools infographic

Nirosha Methananda 02 Oct 2012 38 seconds

Not only have smartphones driven consumers to be increasingly connected, as the AlliedHealthWorld.com infographic illustrates these devices are also promoting accessibility to health and wellbeing applications and services.

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Article

Unlocking the four baskets of value from the digital economy

Simon Doukas 01 Oct 2012 6 minutes

Capturing value from the digital economy can be difficult to navigate and a somewhat overwhelming journey for many organisations. In order to leverage these opportunities, PwC suggests focusing your business strategy on the ‘four baskets’ of digital value to ensure that you invest in opportunities deliver long-term success.

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