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Infographic

Infographic – Beyond play: Harnessing gamification for engagement

John Riccio 14 Mar 2013 1 minute

We explore the methodology behind gamification and how businesses can leverage this technique for external and internal rewards.

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Article

Beyond Play: Engineering gamification for successful customer engagement

Anthony Mittelmark 14 Mar 2013 8 minutes

Anthony Mittelmark takes an in-depth look at gamification for consumers and outlines how retail businesses can structure their approach to achieve successful outcomes.

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Infographic

China set to lead Asia Pacific online shopping in 2013, but Australians spend more

Nirosha Methananda 07 Feb 2013 2 minutes

Research by eMarketer indicates that global B2C e-commerce sales tipped $1 trillion in 2012. Find out how online shopping is set to thrive in Asia Pacific in 2013 and what opportunities exist for digitally-savvy businesses.

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Article

Examining the rise and rise of e-commerce: 2013 online retail trends – Part 2

John Riccio 16 Jan 2013 5 minutes

John Riccio explores the role of Big Data and ‘SoLoMo’ in influencing 2013 retail trends for creating a personalised, engaging and consumer focused experience.

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Article

Examining the rise and rise of e-commerce: 2013 retail trends – Part 1

John Riccio 14 Jan 2013 5 minutes

The past year marked the continuing supremacy of online retail in Australia. John Riccio explores and discusses some of the upcoming digital retail trends that we expect to see more of throughout 2013.

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Infographic

Infographic – E-commerce strategy for Christmas and beyond

John Riccio 22 Dec 2012 59 seconds

With pre-Christmas sales reportedly booming and highlighting Australian consumer’s demand for online shopping, we offer e-commerce strategies that retailers should be considering for Christmas and beyond.

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Article

Assessing the viability of ‘adaptive web’ for personalised pricing

Emmanuel Churchley 18 Dec 2012 13 minutes

In the second of our head-to-head series, Emmanuel Churchley and Raymond Nazloomian explore whether or not the ‘adaptive web’ approach in terms of personalised and targeted pricing will be accepted by Australian consumers, especially given the current retail environment.

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Article

Amorous for Apple and M-Commerce – Commercialising Australia’s mobile infatuation

Joe Brasacchio 03 Dec 2012 1 minute

Globally M-Commerce is on the rise and it is no more so than in our own backyard. The question is are Australian businesses ready for the seeming tsunami of expectations from local mobile consumers?

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Interview

Are daily deals dead? Pivoting to avert a downturn – Part 2

Mark O’Neill 28 Nov 2012 6 minutes

Kate Denham and Mark O’Neill delve into how the daily deals business model can be pivoted to avert a seeming downturn, while providing value to retailers and consumers alike.

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