Digital Trends

Customer

Latest Articles

Infographic

Infographic: Exploring the world of content marketing

Nirosha Methananda 27 Sep 2013 1 minute

The art of communicating without selling, in the emerging digital economy, content marketing is becoming a critical part of the marketing mix – we explore some key facts and stats about this discipline.

Read more
Article

Retail’s balancing act between cyber security and customer service

John Riccio 26 Aug 2013 5 minutes

With the e-commerce world booming, cyber security is increasingly important to not only consumers but retailers needing to ensure data security. However with user experience crucial to conversion, we explore the balancing act that retailers face in terms of implementing robust cyber security measures, while providing an optimised e-commerce journey.

Read more

Finger on the Pulse: Goodbye Google Reader – what’s next? Tangible technology to aid consumer engagement

John Riccio 27 Jun 2013 3 minutes

The exit of Google Reader from the internet stage has generated some alternatives – is there still an opening for a new platform? We also discuss a novel use of facial recognition technology, which could indicate new opportunities for businesses to use tangible technologies for consumer engagement.

Read more

Finger on the Pulse: Apple WWDC 2013; Facebook’s clickable hashtags; Forbes’ top marketing influencer

Nirosha Methananda 20 Jun 2013 4 minutes

In this week’s Finger on the Pulse we explore Apple WWDC 2013, and ask our team what the new iOS 7 platform means for business. Also on the agenda are Facebook’s clickable hashtags and… who is Forbes’ top rated marketing influencer?

Read more
Infographic

Infographic: Is ‘image’ everything in digital marketing?

Nirosha Methananda 27 May 2013 3 minutes

As we move more into the digital world, the opportunities for marketers to engage are endless. A tactic that’s becoming central in their digital marketing toolbox is the use of the image – increasingly accessible and leaving a lasting impression… Is it all about the image?

Read more
Article

Driving the power of caring through social media campaigns

Nick Spooner 14 May 2013 3 minutes

Social media campaigns have the incredible power to connect people and drive social change. We discuss how organisations can take learnings from these campaigns to create a sense of shared value, authenticity and ongoing engagement.

Read more
Infographic

Infographic – Beyond play: Harnessing gamification for engagement

John Riccio 14 Mar 2013 1 minute

We explore the methodology behind gamification and how businesses can leverage this technique for external and internal rewards.

Read more
Article

Beyond Play: Engineering gamification for successful customer engagement

Anthony Mittelmark 14 Mar 2013 8 minutes

Anthony Mittelmark takes an in-depth look at gamification for consumers and outlines how retail businesses can structure their approach to achieve successful outcomes.

Read more
Infographic

China set to lead Asia Pacific online shopping in 2013, but Australians spend more

Nirosha Methananda 07 Feb 2013 2 minutes

Research by eMarketer indicates that global B2C e-commerce sales tipped $1 trillion in 2012. Find out how online shopping is set to thrive in Asia Pacific in 2013 and what opportunities exist for digitally-savvy businesses.

Read more

Weekly Newsletter

Subscribe to Digital Pulse

Subscribe Now

Chief Digital Officer Study

Position vacant

Has the CDO hype reached a turning point? Explore our global findings