Digital Trends

Customer

Latest Articles

The secrets to CRM project success
Article

The secrets to CRM success

Michael Diamond 21 Jun 2018 8 minutes

Far too many CRM adoptions fail in spectacular, multimillion-dollar fashion. But they needn’t, and success lies in ensuring you make the right choices about how the platform will scale to support your business growth goals.

Read more
Article

Reimagining the search for digital talent

Andrew Jamieson 12 Jun 2018 7 minutes

New Zealand businesses are nervous about attracting the right digital talent. But they should first focus on getting their house in order, and identifying their customer needs, and the skills they already have, PwC’s Andrew Jamieson says.

Read more
Digital Pulse: Infographic - The internet minute of media and messages
Infographic

Infographic: The internet minute of media and messages

07 Jun 2018 2 minutes

A lot can happen in 60 seconds on the internet: thousands of tweets sent, emails read and photos snapped. Yet it’s in streaming TV where the greatest growth is happening – and we’re all watching.

Read more
Article

Open Banking and the currency of consumer trust

Kate Bennett Eriksson 05 Jun 2018 8 minutes

With the announcement of the Customer Data Right, Open Banking in Australia is on its way. But what is it, and how can banks prepare? We look at the challenges and opportunities in opening up.

Read more
Digital Pulse: Opening up in the age of transparency
Article

Opening up in the age of transparency

Adnan Jaswal 04 Jun 2018 8 minutes

As society moves towards openness, traditional business models will increasingly become inefficient and untenable. From open data to open banking, companies need to open their minds to new ways of retaining a competitive edge.

Read more
Digital Pulse: Can you hear me? How a hackathon helped create a sense of connectionDigital Pulse: Can you hear me? How a hackathon helped create a sense of connection
Case Study

Can you hear me? How a hackathon created a sense of connection

Brent Gimpel 30 May 2018 7 minutes

This year’s #Hack4Good proved that important societal problems can be solved even when under extreme time pressure. PwC’s Brent Gimpel participated and explains innovating through a hackathon.

Read more
Digital Pulse - New Zealand perspective: Creating a winning customer experience with intelligent digital
Article

Creating a winning customer experience with intelligent digital

Kris Nygren 29 May 2018 6 minutes

New Zealand customers now expect a seamless customer experience that global players are renowned for, so how can local businesses compete? PwC partner Kris Nygren explores some opportunities for those ready to take the plunge.

Read more
Digital Pulse: Three (more) industries being transformed by IoTDigital Pulse: Three (more) industries being transformed by IoT
Article

Three (more) industries being transformed by IoT

Nick Spooner 21 May 2018 9 minutes

As IoT continues to transform industries at an astonishing pace, PwC partner Nick Spooner looks at the opportunities and challenges facing the mining and resources, real estate and healthcare sectors.

Read more
Editorial

Budget 2018: Data power to the people

John Riccio 09 May 2018 4 minutes

The Australian Government’s Federal Budget for 2018 includes a $45 million package to establish the Consumer Data Right, an entitlement allowing consumers control over their data. For business, this highlights the opportunity to add value to customers in return for their trust.

Read more

Weekly Newsletter

Subscribe to Digital Pulse

Subscribe Now

Consumer Intelligence Series

Experience is Everything

A truly great customer experience is more than just digital. Find out more