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Digital Pulse: strategic communication
Article

Strategic communication: Ten steps to rebuild trust

Sonia Clarke 04 Dec 2019 6 minutes

Trust in institutions, governments and media all seem to be on a downward spiral. But when it’s lost, how can it be won back? Good communication will go a long way to doing so, but it needs to be strategic, transparent and engage the right audiences.

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Digital Pulse generation z innovation
Article

How Gen Z can lead the next innovation revolution

Vicki Huff Eckert 03 Dec 2019 7 minutes

They may be the most junior employees, but the natural way generation Z use digital tools can help supercharge a business’ innovation efforts, when coached by leaders with a structured, multi-generational approach.

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Digital Pulse IoT retail
Article

Retailers ring up value with the Internet of Things

Rob Mesirow 27 Nov 2019 8 minutes

Is your retail strategy fully connected? Consumers expect the latest technology when it comes to shopping, and now it’s time for retailers to deliver. The Internet of Things is ready for connection.

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Digital Pulse 4IR survey
Article

Why 4IR is a love it or loathe it proposition

Steve Pillsbury 19 Nov 2019 7 minutes

With 7 billion connected devices in use, the world is now fully enmeshed in the Fourth Industrial Revolution. While offering significant benefits to business, 4IR is causing consumers and employees to worry about their privacy and jobs.

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Digital Pulse Government 5.0
Article

The three trends defining the governments of the future

Marek Kowalkiewicz Paula Dootson 13 Nov 2019 9 minutes

The holy grail for the public service is found in Government 5.0, which takes a whole-of-life approach to designing services that truly fulfil citizens’ needs. Here are three trends the QUT Chair in Digital Economy says are helping define the governments of the future.

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Digital Pulse Silicon Valley Hollywood
Article

Lights, camera, action: How Hollywood and Silicon Valley can conquer content

Mark McCaffrey 12 Nov 2019 8 minutes

Media companies want to tell compelling stories that will grab our attention in movie theaters, living rooms, and online. To achieve this, Hollywood is partnering with Silicon Valley, creating a powerful combination of creativity and technology.

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Digital Pulse BizDevOps
Article

Working together: BizDevOps for competitive advantage

If your business keeps getting beaten to market, your customers don’t seem to take to your products or morale is low in the tech team, it might be time to ask one question. Do you BizDevOps?

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Digital Pulse Digital life and digital death
Article

Life after death in the digital dimension

Amy Gibbs 29 Oct 2019 11 minutes

Death is a reality for everyone. As we become enmeshed in online accounts and built into AI avatars, we must start to face the digital mortality and immortality of our loved ones and ourselves.

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Why successful innovation begins and ends with customers
Article

Why successful innovation begins and ends with customers

Vicki Huff Eckert 02 Oct 2019 8 minutes

Too many organisations take a ‘science fair’ mentality to innovation, without much thought to how they will be received in the real world. Getting customers involved in the outset is critical to their commercial success, PwC’s Vicki Huff Eckert says.

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