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COVID-19 business disruption
Article

How businesses are reinventing themselves in the time of COVID-19

Ben Cotter 22 Apr 2020 7 minutes

COVID-19 is disrupting business in unprecedented ways. But companies are showing their ability to adapt and innovate to the changes with ingenuity, at a blistering pace.

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accelerate business
Article

Approaching the turn: Accelerate your business with technology

Mohamed Kande 18 Mar 2020 8 minutes

Instead of stepping on the brakes in uncertain times, cutting tech budgets and investments, businesses should ramp up their technology and skills to capitalise when conditions turn the corner.

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Article

In the battle of the streaming providers, consumers are the ultimate victors

Todd Supplee 03 Mar 2020 7 minutes

In today’s competitive market, the survival of video streaming companies depends on the quality and staying power of their content, as well as a superior user experience that helps viewers easily discover content, a PwC survey reveals.

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government experience
Article

Six mistakes to avoid when putting the citizen in the centre

Sammy Bhatia Eyal Genende 26 Feb 2020 8 minutes

Government agencies should put citizens first when it comes to digital transformation. Here are six things to avoid when doing so to shore up success.

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Chipotle loyalty program
Case Study

How Chipotle created a recipe for enhanced customer loyalty

Jon Glick 22 Jan 2020 8 minutes

To gain a greater understanding of its customers’ needs, Chipotle worked with PwC to develop an enhanced loyalty program that included digital and mobile tech along with its app. The goal? To create an extraordinary customer experience and brand loyalty

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Digital Pulse PwC food trust
Article

Taking a byte: How digital solutions are transforming food

George Stancu Vidhya Thangarajan 14 Jan 2020 6 minutes

Where our food comes from matters. A recent digital transformation and an innovative solution offer insight into two ingredients that are creating a future worth taking a bite out of.

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Digital Pulse airline marketing
Article

How airlines can harness the power of digital marketing to fly

Michael Ng 16 Dec 2019 7 minutes

Customers typically flock to the cheapest flights available, often found on third parties websites, but that comes at a heavy cost to airlines. Here are four ways airlines can entice customers back to their direct sales channels and boost their profitability.

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Digital Pulse Holiday Shopping Outlook

This holiday season is about shopping convenience, community and chilling out

Allison Stone 11 Dec 2019 7 minutes

For the first time, consumers will do more of their holiday shopping online. But they’re also doing some shopping in stores, using the experience as a way to spend time with family and friends as they look for ways to disconnect from their devices.

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Digital Pulse business ecosystems
Article

Three simple steps to becoming a successful ecosystem player

Lina Roosendans 10 Dec 2019 9 minutes

Forget self-sufficiency: it’s time for companies to play nicely with others. As the nature of competition changes and differentiating becomes difficult, digital business ecosystems emerge to redefine what’s possible.

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