Digital Trends

Customer

Latest Articles

Bold leadership moves
Article

Five radical steps to becoming a bold leader

Tom Puthiyamadam 22 May 2019 8 minutes

Are you thinking beyond your business? To effect real and positive change in the world company execs must dare to be different, making brave choices that aren’t just about the bottom line.

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Emotional Design
Article

How to design your brand around emotions

Becky Walker 17 Apr 2019 10 minutes

Brands may focus on what the customer wants, but what about how they feel? All emotions — good or bad — can help build a lasting, loyal relationship. Rebecca Walker takes us on a journey of emotional design.

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Invisible banking
Article

The invisible bank: A customer-focused banking future

John Jones George Korizis 16 Apr 2019 9 minutes

Imagine never having to interact with a bank again – no more queues, cryptic emails, paper bills or messy negotiations. Instead, the bank cares for you invisibly, always acting with your current and future interests in mind.

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Six levers to build your business
Article

Six ways to build the future of your business

Kate Bennett Eriksson 03 Apr 2019 10 minutes

In the battle for growth and transformation, certain themes emerge time and again. Kate Eriksson, PwC’s head of innovation, shares six ‘levers’ that can help catapult businesses into relevance.

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Article

The consumer-focused metric: How to improve ‘return on experience’

02 Apr 2019 6 minutes

Experience is the keystone to increasing sales and satisfaction. But once you begin to measure it, how do you go about improving your ‘ROX’? We look at six actions brands can take.

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Consumer Insights
Report

How consumers are redefining customer experience

Chris Paxton 26 Mar 2019 8 minutes

Once upon a time, consumers were wary of online shopping. Not anymore. PwC’s 10th annual Global Consumer Insights Survey highlights just how digital customers have gone, and what they demand of the experience.

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Employees are key to transformation success
Article

Why employees are essential to digital transformation

Tom Puthiyamadam 20 Feb 2019 8 minutes

When one of the world’s largest hotel chains first tried to digitally transform, its efforts were a failure. Tom Puthiyamadam looks at why frontline staff were the key to bringing their new technology to life.

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Article

Personal ecosystems and the decline of individual user accounts

John Jones 29 Jan 2019 10 minutes

Brands are used to thinking of customers as individual accounts. But what if they thought of them as networks to tap into, not users to sign up? The rise of the personal ecosystem is here, and it’s paying dividends for business.

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Article

2019: A year of new rules and paradigms

John Riccio 22 Jan 2019 10 minutes

How can companies deliver next-level customer experience in an increasingly competitive landscape? How will tech companies navigate the uncertain times ahead? PwC experts weigh in on their predictions for the year ahead.

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