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Staying silent: How voice assistants and the connected home depend on engaging trust
Article

Staying silent: Voice assistants and the need for trust

John Riccio 16 Jul 2018 10 minutes

Whether shopping, asking for directions or turning on the lights, voice assistants promise ease of use for consumers. But overcoming distrust and complexity will be necessary for the technology to go from gimmick to godsend.

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Digital Pulse - Infographic: Content marketing and the importance of a good yarn
Infographic

Infographic: Content marketing and the importance of a good yarn

Amy Gibbs 05 Jul 2018 2 minutes

Content marketing is a little bit of an oxymoron. It’s neither independent journalism, nor pure marketing. Despite its internal conflict, when done well, it can add value to customers and entertain to boot.

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Article

Opening up to new ways of banking

Kate Bennett Eriksson 03 Jul 2018 9 minutes

Banks are facing upheaval in the way they compete with the introduction of Open Banking. Rather than a catastrophe, it’s an opportunity for financial institutions to embrace new products, services and business.

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Report: Entertainment & Media Outlook 2018-2022
Report

Report: Entertainment & Media Outlook 2018-2022

26 Jun 2018 8 minutes

The forecast for entertainment and media industry in the next five years is mixed but digital mediums are set to continue to lead the growth. For all, trust will be the key differentiator to finding and keeping audiences.

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Digital Pulse: Time to #growup: How mature a social media function can change your entire business
Article

Time to #GrowUp: How a mature social media function can change your entire business

Amy Gibbs Will Feutrill 25 Jun 2018 10 minutes

Social media is a relatively immature medium, but its corporate function doesn’t have to be. In fact, implementing it well can lead to extra revenue, cost-savings, business efficiencies, brand relevance and a competitive edge. Yet very few businesses do.

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The secrets to CRM project success
Article

The secrets to CRM success

Michael Diamond 21 Jun 2018 8 minutes

Far too many CRM adoptions fail in spectacular, multimillion-dollar fashion. But they needn’t, and success lies in ensuring you make the right choices about how the platform will scale to support your business growth goals.

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Article

Reimagining the search for digital talent

Andrew Jamieson 12 Jun 2018 7 minutes

New Zealand businesses are nervous about attracting the right digital talent. But they should first focus on getting their house in order, and identifying their customer needs, and the skills they already have, PwC’s Andrew Jamieson says.

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Digital Pulse: Infographic - The internet minute of media and messages
Infographic

Infographic: The internet minute of media and messages

07 Jun 2018 2 minutes

A lot can happen in 60 seconds on the internet: thousands of tweets sent, emails read and photos snapped. Yet it’s in streaming TV where the greatest growth is happening – and we’re all watching.

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Article

Open Banking and the currency of consumer trust

Kate Bennett Eriksson 05 Jun 2018 8 minutes

With the announcement of the Customer Data Right, Open Banking in Australia is on its way. But what is it, and how can banks prepare? We look at the challenges and opportunities in opening up.

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