Customer
Latest Articles
Providing the privacy experience consumers seek
Customers want highly personalised, instant, omnichannel experiences. For TMT companies to deliver on these desires they need data, but that requires a trusted consumer privacy experience.
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Gaps in the facade: Three actions business should take to fight fraud
PwC’s Global Economic Crime & Fraud Survey found that fraud — and its financial toll — is rising. With gaps in prevention and response prevalent, there are three actions organisations can take to improve their defences.
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Bridging the expectation divide with a digital-first approach
A great online customer experience sounds like a no-brainer, but if the behind-the-scenes capabilities don’t match up, the divide between expectation and reality could drive customers away. It’s time to drop the digital veneer and become truly digital-first.
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How to redefine employee experience for the post-pandemic world
Given COVID-19’s effect on economic conditions and customer behaviours, companies need to focus on ensuring their employee experience helps set their workforce up for the challenges ahead.
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Being brave: Customer behaviour, consumption and expectations and COVID-19
As humanity strives toward establishing the next normal after COVID-19, businesses should be attuned to the opportunities inherent in changing consumer behaviours.
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The button did what?! Identifying misleading patterns in UX design
Trickery and misdirection may result in more downloads and products in baskets, but ultimately, the use of dark patterns in designing a user experience will harm your bottom line. Here’s how they work and why you should avoid them.
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Are you ready for the B2B platform revolution?
The rapid rise and dominance of e-commerce platforms thoroughly disrupted consumer-facing businesses. Now in the B2B space, they could pose the same threat — unless they’re leveraged with the right strategy.
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PwC Global Consumer Insights Survey: Reinventing your company’s digital future
PwC’s Global Consumer Insights Survey this year examines what urban customers wanted before and after the COVID-19 outbreak. What it found is that ‘digital’ is high on the agenda.
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Retail remedies for customer confidence through COVID-19
Retail success depends on winning business, growing sales and deepening customer loyalty. But in a pandemic, does this formula still hold up?
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