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government experience
Article

Six mistakes to avoid when putting the citizen in the centre

Sammy Bhatia Eyal Genende 26 Feb 2020 8 minutes

Government agencies should put citizens first when it comes to digital transformation. Here are six things to avoid when doing so to shore up success.

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Chipotle loyalty program
Case Study

How Chipotle created a recipe for enhanced customer loyalty

Jon Glick 22 Jan 2020 8 minutes

To gain a greater understanding of its customers’ needs, Chipotle worked with PwC to develop an enhanced loyalty program that included digital and mobile tech along with its app. The goal? To create an extraordinary customer experience and brand loyalty

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Digital Pulse PwC food trust
Article

Taking a byte: How digital solutions are transforming food

George Stancu Vidhya Thangarajan 14 Jan 2020 8 minutes

Where our food comes from matters. A recent digital transformation and an innovative solution offer insight into two ingredients that are creating a future worth taking a bite out of.

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Digital Pulse airline marketing
Article

How airlines can harness the power of digital marketing to fly

Michael Ng 16 Dec 2019 7 minutes

Customers typically flock to the cheapest flights available, often found on third parties websites, but that comes at a heavy cost to airlines. Here are four ways airlines can entice customers back to their direct sales channels and boost their profitability.

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Digital Pulse Holiday Shopping Outlook

This holiday season is about shopping convenience, community and chilling out

Allison Stone 11 Dec 2019 7 minutes

For the first time, consumers will do more of their holiday shopping online. But they’re also doing some shopping in stores, using the experience as a way to spend time with family and friends as they look for ways to disconnect from their devices.

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Digital Pulse business ecosystems
Article

Three simple steps to becoming a successful ecosystem player

Lina Roosendans 10 Dec 2019 9 minutes

Forget self-sufficiency: it’s time for companies to play nicely with others. As the nature of competition changes and differentiating becomes difficult, digital business ecosystems emerge to redefine what’s possible.

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Digital Pulse: strategic communication
Article

Strategic communication: Ten steps to rebuild trust

Sonia Clarke 04 Dec 2019 6 minutes

Trust in institutions, governments and media all seem to be on a downward spiral. But when it’s lost, how can it be won back? Good communication will go a long way to doing so, but it needs to be strategic, transparent and engage the right audiences.

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Digital Pulse generation z innovation
Article

How Gen Z can lead the next innovation revolution

Vicki Huff Eckert 03 Dec 2019 7 minutes

They may be the most junior employees, but the natural way generation Z use digital tools can help supercharge a business’ innovation efforts, when coached by leaders with a structured, multi-generational approach.

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Digital Pulse IoT retail
Article

Retailers ring up value with the Internet of Things

Rob Mesirow 27 Nov 2019 8 minutes

Is your retail strategy fully connected? Consumers expect the latest technology when it comes to shopping, and now it’s time for retailers to deliver. The Internet of Things is ready for connection.

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