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Article

Gaps in the facade: Three actions business should take to fight fraud

Kristin Rivera Mark Rigby 24 Sep 2020 8 minutes

PwC’s Global Economic Crime & Fraud Survey found that fraud — and its financial toll — is rising. With gaps in prevention and response prevalent, there are three actions organisations can take to improve their defences.

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Article

Bridging the expectation divide with a digital-first approach

Matthew Benwell 22 Sep 2020 10 minutes

A great online customer experience sounds like a no-brainer, but if the behind-the-scenes capabilities don’t match up, the divide between expectation and reality could drive customers away. It’s time to drop the digital veneer and become truly digital-first.

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EX new normal
Article

How to redefine employee experience for the post-pandemic world

Bhushan Sethi Jean-François Marti 19 Aug 2020 12 minutes

Given COVID-19’s effect on economic conditions and customer behaviours, companies need to focus on ensuring their employee experience helps set their workforce up for the challenges ahead.

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customer behaviour
Article

Being brave: Customer behaviour, consumption and expectations and COVID-19

As humanity strives toward establishing the next normal after COVID-19, businesses should be attuned to the opportunities inherent in changing consumer behaviours.

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dark patterns
Article

The button did what?! Identifying misleading patterns in UX design

04 Aug 2020 10 minutes

Trickery and misdirection may result in more downloads and products in baskets, but ultimately, the use of dark patterns in designing a user experience will harm your bottom line. Here’s how they work and why you should avoid them.

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B2B platform revolution
Article

Are you ready for the B2B platform revolution?

Vicki Huff Eckert 22 Jul 2020 7 minutes

The rapid rise and dominance of e-commerce platforms thoroughly disrupted consumer-facing businesses. Now in the B2B space, they could pose the same threat — unless they’re leveraged with the right strategy.

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Global Consumer Insights Survey
Report

PwC Global Consumer Insights Survey: Reinventing your company’s digital future

Donna Watt 15 Jul 2020 10 minutes

PwC’s Global Consumer Insights Survey this year examines what urban customers wanted before and after the COVID-19 outbreak. What it found is that ‘digital’ is high on the agenda.

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retail trust
Article

Retail remedies for customer confidence through COVID-19

Matt Egol Derek Townsend 16 Jun 2020 4 minutes

Retail success depends on winning business, growing sales and deepening customer loyalty. But in a pandemic, does this formula still hold up?

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agile principles
Article

Undercutting uncertainty: Four Agile principles that will bolster your business

Lina Roosendans 27 May 2020 8 minutes

Many businesses are facing the challenge of adapting to a COVID-19 world. It’s no easy task, but these four concepts highlight how Agile can help.

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