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Digital Pulse airline marketing
Article

How airlines can harness the power of digital marketing to fly

Michael Ng 16 Dec 2019 7 minutes

Customers typically flock to the cheapest flights available, often found on third parties websites, but that comes at a heavy cost to airlines. Here are four ways airlines can entice customers back to their direct sales channels and boost their profitability.

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Digital Pulse Holiday Shopping Outlook

This holiday season is about shopping convenience, community and chilling out

Allison Stone 11 Dec 2019 7 minutes

For the first time, consumers will do more of their holiday shopping online. But they’re also doing some shopping in stores, using the experience as a way to spend time with family and friends as they look for ways to disconnect from their devices.

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Digital Pulse business ecosystems
Article

Three simple steps to becoming a successful ecosystem player

Lina Roosendans 10 Dec 2019 9 minutes

Forget self-sufficiency: it’s time for companies to play nicely with others. As the nature of competition changes and differentiating becomes difficult, digital business ecosystems emerge to redefine what’s possible.

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Digital Pulse: strategic communication
Article

Strategic communication: Ten steps to rebuild trust

Sonia Clarke 04 Dec 2019 6 minutes

Trust in institutions, governments and media all seem to be on a downward spiral. But when it’s lost, how can it be won back? Good communication will go a long way to doing so, but it needs to be strategic, transparent and engage the right audiences.

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Digital Pulse generation z innovation
Article

How Gen Z can lead the next innovation revolution

Vicki Huff Eckert 03 Dec 2019 7 minutes

They may be the most junior employees, but the natural way generation Z use digital tools can help supercharge a business’ innovation efforts, when coached by leaders with a structured, multi-generational approach.

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Digital Pulse IoT retail
Article

Retailers ring up value with the Internet of Things

Rob Mesirow 27 Nov 2019 8 minutes

Is your retail strategy fully connected? Consumers expect the latest technology when it comes to shopping, and now it’s time for retailers to deliver. The Internet of Things is ready for connection.

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Digital Pulse 4IR survey
Article

Why 4IR is a love it or loathe it proposition

Steve Pillsbury 19 Nov 2019 7 minutes

With 7 billion connected devices in use, the world is now fully enmeshed in the Fourth Industrial Revolution. While offering significant benefits to business, 4IR is causing consumers and employees to worry about their privacy and jobs.

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Digital Pulse Government 5.0
Article

The three trends defining the governments of the future

Marek Kowalkiewicz Paula Dootson 13 Nov 2019 9 minutes

The holy grail for the public service is found in Government 5.0, which takes a whole-of-life approach to designing services that truly fulfil citizens’ needs. Here are three trends the QUT Chair in Digital Economy says are helping define the governments of the future.

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Digital Pulse Silicon Valley Hollywood
Article

Lights, camera, action: How Hollywood and Silicon Valley can conquer content

Mark McCaffrey 12 Nov 2019 8 minutes

Media companies want to tell compelling stories that will grab our attention in movie theaters, living rooms, and online. To achieve this, Hollywood is partnering with Silicon Valley, creating a powerful combination of creativity and technology.

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Disappearing act

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