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Latest Articles
Staying silent: Voice assistants and the need for trust
Whether shopping, asking for directions or turning on the lights, voice assistants promise ease of use for consumers. But overcoming distrust and complexity will be necessary for the technology to go from gimmick to godsend.
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Infographic: Content marketing and the importance of a good yarn
Content marketing is a little bit of an oxymoron. It’s neither independent journalism, nor pure marketing. Despite its internal conflict, when done well, it can add value to customers and entertain to boot.
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Opening up to new ways of banking
Banks are facing upheaval in the way they compete with the introduction of Open Banking. Rather than a catastrophe, it’s an opportunity for financial institutions to embrace new products, services and business.
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Report: Entertainment & Media Outlook 2018-2022
The forecast for entertainment and media industry in the next five years is mixed but digital mediums are set to continue to lead the growth. For all, trust will be the key differentiator to finding and keeping audiences.
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Time to #GrowUp: How a mature social media function can change your entire business
Social media is a relatively immature medium, but its corporate function doesn’t have to be. In fact, implementing it well can lead to extra revenue, cost-savings, business efficiencies, brand relevance and a competitive edge. Yet very few businesses do.
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The secrets to CRM success
Far too many CRM adoptions fail in spectacular, multimillion-dollar fashion. But they needn’t, and success lies in ensuring you make the right choices about how the platform will scale to support your business growth goals.
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Reimagining the search for digital talent
New Zealand businesses are nervous about attracting the right digital talent. But they should first focus on getting their house in order, and identifying their customer needs, and the skills they already have, PwC’s Andrew Jamieson says.
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Infographic: The internet minute of media and messages
A lot can happen in 60 seconds on the internet: thousands of tweets sent, emails read and photos snapped. Yet it’s in streaming TV where the greatest growth is happening – and we’re all watching.
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Open Banking and the currency of consumer trust
With the announcement of the Customer Data Right, Open Banking in Australia is on its way. But what is it, and how can banks prepare? We look at the challenges and opportunities in opening up.
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