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Six mistakes to avoid when putting the citizen in the centre
Government agencies should put citizens first when it comes to digital transformation. Here are six things to avoid when doing so to shore up success.
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How Chipotle created a recipe for enhanced customer loyalty
To gain a greater understanding of its customers’ needs, Chipotle worked with PwC to develop an enhanced loyalty program that included digital and mobile tech along with its app. The goal? To create an extraordinary customer experience and brand loyalty
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Taking a byte: How digital solutions are transforming food
Where our food comes from matters. A recent digital transformation and an innovative solution offer insight into two ingredients that are creating a future worth taking a bite out of.
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How airlines can harness the power of digital marketing to fly
Customers typically flock to the cheapest flights available, often found on third parties websites, but that comes at a heavy cost to airlines. Here are four ways airlines can entice customers back to their direct sales channels and boost their profitability.
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This holiday season is about shopping convenience, community and chilling out
For the first time, consumers will do more of their holiday shopping online. But they’re also doing some shopping in stores, using the experience as a way to spend time with family and friends as they look for ways to disconnect from their devices.
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Three simple steps to becoming a successful ecosystem player
Forget self-sufficiency: it’s time for companies to play nicely with others. As the nature of competition changes and differentiating becomes difficult, digital business ecosystems emerge to redefine what’s possible.
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Strategic communication: Ten steps to rebuild trust
Trust in institutions, governments and media all seem to be on a downward spiral. But when it’s lost, how can it be won back? Good communication will go a long way to doing so, but it needs to be strategic, transparent and engage the right audiences.
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How Gen Z can lead the next innovation revolution
They may be the most junior employees, but the natural way generation Z use digital tools can help supercharge a business’ innovation efforts, when coached by leaders with a structured, multi-generational approach.
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Retailers ring up value with the Internet of Things
Is your retail strategy fully connected? Consumers expect the latest technology when it comes to shopping, and now it’s time for retailers to deliver. The Internet of Things is ready for connection.
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