Digital Trends

Customer

Latest Articles

EX new normal
Article

How to redefine employee experience for the post-pandemic world

Bhushan Sethi Jean-François Marti 19 Aug 2020 12 minutes

Given COVID-19’s effect on economic conditions and customer behaviours, companies need to focus on ensuring their employee experience helps set their workforce up for the challenges ahead.

Read more
customer behaviour
Article

Being brave: Customer behaviour, consumption and expectations and COVID-19

As humanity strives toward establishing the next normal after COVID-19, businesses should be attuned to the opportunities inherent in changing consumer behaviours.

Read more
dark patterns
Article

The button did what?! Identifying misleading patterns in UX design

04 Aug 2020 10 minutes

Trickery and misdirection may result in more downloads and products in baskets, but ultimately, the use of dark patterns in designing a user experience will harm your bottom line. Here’s how they work and why you should avoid them.

Read more
B2B platform revolution
Article

Are you ready for the B2B platform revolution?

Vicki Huff Eckert 22 Jul 2020 7 minutes

The rapid rise and dominance of e-commerce platforms thoroughly disrupted consumer-facing businesses. Now in the B2B space, they could pose the same threat — unless they’re leveraged with the right strategy.

Read more
Global Consumer Insights Survey
Report

PwC Global Consumer Insights Survey: Reinventing your company’s digital future

Donna Watt 15 Jul 2020 10 minutes

PwC’s Global Consumer Insights Survey this year examines what urban customers wanted before and after the COVID-19 outbreak. What it found is that ‘digital’ is high on the agenda.

Read more
retail trust
Article

Retail remedies for customer confidence through COVID-19

Matt Egol Derek Townsend 16 Jun 2020 4 minutes

Retail success depends on winning business, growing sales and deepening customer loyalty. But in a pandemic, does this formula still hold up?

Read more
agile principles
Article

Undercutting uncertainty: Four Agile principles that will bolster your business

Lina Roosendans 27 May 2020 8 minutes

Many businesses are facing the challenge of adapting to a COVID-19 world. It’s no easy task, but these four concepts highlight how Agile can help.

Read more
Telehealth opportunities during the COVID-19 pandemic
Article

Reimagining healthcare: Telemedicine initiatives for COVID-19

Damien Angus Maureen Connolly 29 Apr 2020 10 minutes

Changing consumer attitudes and the necessity to ‘flatten the curve’ are ushering in a new era of telemedicine. A range of initiatives could help reduce surge capacity on healthcare systems and reimagine how healthcare is delivered in the future.

Read more
Online customer experience
Article

The human experience: Connecting with customers during a pandemic

Olaf Acker 28 Apr 2020 9 minutes

Brand relationships have been strained by the loss of face-to-face business, but they can still be strengthened. Maintaining a human touch, with empathy and authenticity, will ensure good customer experience in a virtual world.

Read more

Weekly Newsletter

Subscribe to Digital Pulse

Subscribe Now

PwC's 2020 Digital IQ Survey

Become a Transcender

Find out how