Digital Trends

Customer

Latest Articles

blockchain advertising
Article

Can blockchain fix digital advertising’s trust problem?

CJ Bangah 27 Aug 2019 7 minutes

Digital advertising continues to boom, bringing with it a more complex set of risks. The answer to building trust with business and consumers alike may live in the blockchain.

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Emotional design
Article

The technology that knows how you feel

Becky Walker 18 Jun 2019 10 minutes

Emotions are a uniquely human thing — but there are new technologies that can help you understand them.

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Is your brand experience special?
Article

Is your business special? (It can be)

David Clarke 13 Jun 2019 10 minutes

Every company can turn their products and services from ‘wants’ into ‘needs’. David Clarke, PwC’s Chief Experience Officer, shares the four characteristics that make a brand truly special – and the way your business can be too.

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Bold leadership moves
Article

Five radical steps to becoming a bold leader

Tom Puthiyamadam 22 May 2019 8 minutes

Are you thinking beyond your business? To effect real and positive change in the world company execs must dare to be different, making brave choices that aren’t just about the bottom line.

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Emotional Design
Article

How to design your brand around emotions

Becky Walker 17 Apr 2019 10 minutes

Brands may focus on what the customer wants, but what about how they feel? All emotions — good or bad — can help build a lasting, loyal relationship. Rebecca Walker takes us on a journey of emotional design.

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Invisible banking
Article

The invisible bank: A customer-focused banking future

John Jones George Korizis 16 Apr 2019 9 minutes

Imagine never having to interact with a bank again – no more queues, cryptic emails, paper bills or messy negotiations. Instead, the bank cares for you invisibly, always acting with your current and future interests in mind.

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Six levers to build your business
Article

Six ways to build the future of your business

Kate Bennett Eriksson 03 Apr 2019 10 minutes

In the battle for growth and transformation, certain themes emerge time and again. Kate Eriksson, PwC’s head of innovation, shares six ‘levers’ that can help catapult businesses into relevance.

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Article

The consumer-focused metric: How to improve ‘return on experience’

02 Apr 2019 6 minutes

Experience is the keystone to increasing sales and satisfaction. But once you begin to measure it, how do you go about improving your ‘ROX’? We look at six actions brands can take.

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Consumer Insights
Report

How consumers are redefining customer experience

Chris Paxton 26 Mar 2019 8 minutes

Once upon a time, consumers were wary of online shopping. Not anymore. PwC’s 10th annual Global Consumer Insights Survey highlights just how digital customers have gone, and what they demand of the experience.

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