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Future perfect: How Thailand, Melbourne and Singapore are creating the cities of tomorrow
More than just technology, smart cities need intelligent strategy, led by governments, with a focus on outcomes that allow their citizens to thrive. Here are three examples of how embracing innovation and imagination can pave the way to the future.
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This phone call will be recorded (and then probably forgotten)
Companies are storing increasingly large amounts of audio data from call centre conversations, but are they tapping into its value? Speech analytics is getting easier, and provides more insight than businesses might realise.
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The art of improving CX with digital distraction
Airports face a difficult task creating a seamless customer experience amid financial and regulatory constraints. Digital is helping to improve passenger flows, but can also be used to help distract customers from the necessary inconveniences of air travel.
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Staying silent: Voice assistants and the need for trust
Whether shopping, asking for directions or turning on the lights, voice assistants promise ease of use for consumers. But overcoming distrust and complexity will be necessary for the technology to go from gimmick to godsend.
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Infographic: Content marketing and the importance of a good yarn
Content marketing is a little bit of an oxymoron. It’s neither independent journalism, nor pure marketing. Despite its internal conflict, when done well, it can add value to customers and entertain to boot.
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Opening up to new ways of banking
Banks are facing upheaval in the way they compete with the introduction of Open Banking. Rather than a catastrophe, it’s an opportunity for financial institutions to embrace new products, services and business.
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Report: Entertainment & Media Outlook 2018-2022
The forecast for entertainment and media industry in the next five years is mixed but digital mediums are set to continue to lead the growth. For all, trust will be the key differentiator to finding and keeping audiences.
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Time to #GrowUp: How a mature social media function can change your entire business
Social media is a relatively immature medium, but its corporate function doesn’t have to be. In fact, implementing it well can lead to extra revenue, cost-savings, business efficiencies, brand relevance and a competitive edge. Yet very few businesses do.
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The secrets to CRM success
Far too many CRM adoptions fail in spectacular, multimillion-dollar fashion. But they needn’t, and success lies in ensuring you make the right choices about how the platform will scale to support your business growth goals.
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