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Latest Articles
Lights, camera, action: How Hollywood and Silicon Valley can conquer content
Media companies want to tell compelling stories that will grab our attention in movie theaters, living rooms, and online. To achieve this, Hollywood is partnering with Silicon Valley, creating a powerful combination of creativity and technology.
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Working together: BizDevOps for competitive advantage
If your business keeps getting beaten to market, your customers don’t seem to take to your products or morale is low in the tech team, it might be time to ask one question. Do you BizDevOps?
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Life after death in the digital dimension
Death is a reality for everyone. As we become enmeshed in online accounts and built into AI avatars, we must start to face the digital mortality and immortality of our loved ones and ourselves.
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Why successful innovation begins and ends with customers
Too many organisations take a ‘science fair’ mentality to innovation, without much thought to how they will be received in the real world. Getting customers involved in the outset is critical to their commercial success, PwC’s Vicki Huff Eckert says.
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Me, myself and I: The rise of mass personalisation
The trend towards personalisation is only set to continue as technology gets more sophisticated and customers face increasingly complex customer experiences. Appealing to the individual will be critical for brands to get right.
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The smart connection: Hospitality and the Internet of Things
Is your hotel connected? With the Internet of Things, hotels can provide seamless customer experiences, reduce operating costs, keep track of assets and create major efficiencies, as well as protecting staff and guests.
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Customer segmentation is back, bolder and better than ever
What if we told you there was a way to leverage your organisation’s data for strategic planning, business insight, profit growth and customer loyalty all in one simple model… and it was via good old-fashioned customer segmentation? PwC’s Phil Bolton explains why this sometimes unloved tool deserves a rethink.
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Can blockchain fix digital advertising’s trust problem?
Digital advertising continues to boom, bringing with it a more complex set of risks. The answer to building trust with business and consumers alike may live in the blockchain.
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The technology that knows how you feel
Emotions are a uniquely human thing — but there are new technologies that can help you understand them.
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