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Latest Articles
How to redefine employee experience for the post-pandemic world
Given COVID-19’s effect on economic conditions and customer behaviours, companies need to focus on ensuring their employee experience helps set their workforce up for the challenges ahead.
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Being brave: Customer behaviour, consumption and expectations and COVID-19
As humanity strives toward establishing the next normal after COVID-19, businesses should be attuned to the opportunities inherent in changing consumer behaviours.
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The button did what?! Identifying misleading patterns in UX design
Trickery and misdirection may result in more downloads and products in baskets, but ultimately, the use of dark patterns in designing a user experience will harm your bottom line. Here’s how they work and why you should avoid them.
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Are you ready for the B2B platform revolution?
The rapid rise and dominance of e-commerce platforms thoroughly disrupted consumer-facing businesses. Now in the B2B space, they could pose the same threat — unless they’re leveraged with the right strategy.
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PwC Global Consumer Insights Survey: Reinventing your company’s digital future
PwC’s Global Consumer Insights Survey this year examines what urban customers wanted before and after the COVID-19 outbreak. What it found is that ‘digital’ is high on the agenda.
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Retail remedies for customer confidence through COVID-19
Retail success depends on winning business, growing sales and deepening customer loyalty. But in a pandemic, does this formula still hold up?
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Undercutting uncertainty: Four Agile principles that will bolster your business
Many businesses are facing the challenge of adapting to a COVID-19 world. It’s no easy task, but these four concepts highlight how Agile can help.
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Reimagining healthcare: Telemedicine initiatives for COVID-19
Changing consumer attitudes and the necessity to ‘flatten the curve’ are ushering in a new era of telemedicine. A range of initiatives could help reduce surge capacity on healthcare systems and reimagine how healthcare is delivered in the future.
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The human experience: Connecting with customers during a pandemic
Brand relationships have been strained by the loss of face-to-face business, but they can still be strengthened. Maintaining a human touch, with empathy and authenticity, will ensure good customer experience in a virtual world.
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