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Article

Personal ecosystems and the decline of individual user accounts

John Jones 29 Jan 2019 10 minutes

Brands are used to thinking of customers as individual accounts. But what if they thought of them as networks to tap into, not users to sign up? The rise of the personal ecosystem is here, and it’s paying dividends for business.

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Article

2019: A year of new rules and paradigms

John Riccio 22 Jan 2019 10 minutes

How can companies deliver next-level customer experience in an increasingly competitive landscape? How will tech companies navigate the uncertain times ahead? PwC experts weigh in on their predictions for the year ahead.

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Report

How digital trust will create the new titans of the corporate world

Steve Ingram 28 Nov 2018 9 minutes

How well placed are your company’s people, processes and technology to face the challenges of tomorrow? When it comes to cybersecurity, privacy and data ethics, there is plenty of room for improvement, PwC’s Digital Trust Insights survey has found.

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Seven steps for banks to find their voice
Article

Seven steps for banks to find their voice

John Jones 15 Nov 2018 8 minutes

As fintech companies capitalise on emerging technology, it’s time for banks to make some noise – literally. Embracing voice services will allow incumbent financial institutions to build deeper trust, retaining and building on existing customer relationships.

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Report

The must-know strategies for getting employees to embrace workplace technology

09 Nov 2018 9 minutes

There’s a disconnect between what executives believe and what employees actually experience when it comes to technology at work. Getting buy-in from staff is critical to ensure it does its job – adding value and efficiency to business.

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Article

The new business models to unlock digital Southeast Asia

Angelo Estrera Stuart Holywell 24 Oct 2018 12 minutes

Southeast Asia is a burgeoning global powerhouse, but for companies looking to grow by embracing its digital opportunities, the key to success lies in understanding the cultural complexities of the region.

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The unexpected formula for customer experience success
Article

The unexpected formula for great customer experience

David Clarke 18 Oct 2018 7 minutes

It’s been proven that a good experience leads customers to spend more, but perhaps counter-intuitively, in order to enable that, companies should spend more on their employees. It’s time for business to get smarter.

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Business sketching and design thinking to solve problems
Article

Drawing conclusions: Solving business problems with experience and pencils

John Jones 10 Oct 2018 6 minutes

The answers to problems are rarely found in isolation. Find out how a simple childhood game of communal drawing embodies design thinking methodologies to solve complex business challenges.

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Infographic: The personalisation touch
Infographic

Infographic: The personalisation touch

27 Sep 2018 1 minute

It’s about more than just being friendly. Personalisation of email and marketing efforts can lead to more trust, greater engagement and a willingness to spend more money.

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