Customers want highly personalised, instant, omnichannel experiences. For TMT companies to deliver on these desires they need data, but that requires a trusted consumer privacy experience.
Read morePwC’s Global Economic Crime & Fraud Survey found that fraud — and its financial toll — is rising. With gaps in prevention and response prevalent, there are three actions organisations can take to improve their defences.
Read moreA great online customer experience sounds like a no-brainer, but if the behind-the-scenes capabilities don’t match up, the divide between expectation and reality could drive customers away. It’s time to drop the digital veneer and become truly digital-first.
Read moreGiven COVID-19’s effect on economic conditions and customer behaviours, companies need to focus on ensuring their employee experience helps set their workforce up for the challenges ahead.
Read moreAs humanity strives toward establishing the next normal after COVID-19, businesses should be attuned to the opportunities inherent in changing consumer behaviours.
Read moreTrickery and misdirection may result in more downloads and products in baskets, but ultimately, the use of dark patterns in designing a user experience will harm your bottom line. Here’s how they work and why you should avoid them.
Read moreThe rapid rise and dominance of e-commerce platforms thoroughly disrupted consumer-facing businesses. Now in the B2B space, they could pose the same threat — unless they’re leveraged with the right strategy.
Read morePwC’s Global Consumer Insights Survey this year examines what urban customers wanted before and after the COVID-19 outbreak. What it found is that ‘digital’ is high on the agenda.
Read moreRetail success depends on winning business, growing sales and deepening customer loyalty. But in a pandemic, does this formula still hold up?
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