Customer
Latest Articles
Personal ecosystems and the decline of individual user accounts
Brands are used to thinking of customers as individual accounts. But what if they thought of them as networks to tap into, not users to sign up? The rise of the personal ecosystem is here, and it’s paying dividends for business.
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2019: A year of new rules and paradigms
How can companies deliver next-level customer experience in an increasingly competitive landscape? How will tech companies navigate the uncertain times ahead? PwC experts weigh in on their predictions for the year ahead.
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How digital trust will create the new titans of the corporate world
How well placed are your company’s people, processes and technology to face the challenges of tomorrow? When it comes to cybersecurity, privacy and data ethics, there is plenty of room for improvement, PwC’s Digital Trust Insights survey has found.
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Seven steps for banks to find their voice
As fintech companies capitalise on emerging technology, it’s time for banks to make some noise – literally. Embracing voice services will allow incumbent financial institutions to build deeper trust, retaining and building on existing customer relationships.
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The must-know strategies for getting employees to embrace workplace technology
There’s a disconnect between what executives believe and what employees actually experience when it comes to technology at work. Getting buy-in from staff is critical to ensure it does its job – adding value and efficiency to business.
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The new business models to unlock digital Southeast Asia
Southeast Asia is a burgeoning global powerhouse, but for companies looking to grow by embracing its digital opportunities, the key to success lies in understanding the cultural complexities of the region.
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The unexpected formula for great customer experience
It’s been proven that a good experience leads customers to spend more, but perhaps counter-intuitively, in order to enable that, companies should spend more on their employees. It’s time for business to get smarter.
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Drawing conclusions: Solving business problems with experience and pencils
The answers to problems are rarely found in isolation. Find out how a simple childhood game of communal drawing embodies design thinking methodologies to solve complex business challenges.
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Infographic: The personalisation touch
It’s about more than just being friendly. Personalisation of email and marketing efforts can lead to more trust, greater engagement and a willingness to spend more money.
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