Digital Trends

Digital Trends

Latest Articles

Digital Pulse airline marketing
Article

How airlines can harness the power of digital marketing to fly

Michael Ng 16 Dec 2019 7 minutes

Customers typically flock to the cheapest flights available, often found on third parties websites, but that comes at a heavy cost to airlines. Here are four ways airlines can entice customers back to their direct sales channels and boost their profitability.

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Digital Pulse Holiday Shopping Outlook

This holiday season is about shopping convenience, community and chilling out

Allison Stone 11 Dec 2019 7 minutes

For the first time, consumers will do more of their holiday shopping online. But they’re also doing some shopping in stores, using the experience as a way to spend time with family and friends as they look for ways to disconnect from their devices.

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Digital Pulse business ecosystems
Article

Three simple steps to becoming a successful ecosystem player

Lina Roosendans 10 Dec 2019 9 minutes

Forget self-sufficiency: it’s time for companies to play nicely with others. As the nature of competition changes and differentiating becomes difficult, digital business ecosystems emerge to redefine what’s possible.

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Digital Pulse: best business books
Article

strategy+business’ best business books 2019: technology & innovation

05 Dec 2019 10 minutes

This year’s strategy+business selection of the best business books on technology examine the need for Silicon Valley to address today’s tech challenges. How do we drive radical innovation, manage the rise of machine intelligence, or make software that’s socially useful as well as lucrative?

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Digital Pulse: strategic communication
Article

Strategic communication: Ten steps to rebuild trust

Sonia Clarke 04 Dec 2019 6 minutes

Trust in institutions, governments and media all seem to be on a downward spiral. But when it’s lost, how can it be won back? Good communication will go a long way to doing so, but it needs to be strategic, transparent and engage the right audiences.

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Digital Pulse generation z innovation
Article

How Gen Z can lead the next innovation revolution

Vicki Huff Eckert 03 Dec 2019 7 minutes

They may be the most junior employees, but the natural way generation Z use digital tools can help supercharge a business’ innovation efforts, when coached by leaders with a structured, multi-generational approach.

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Digital Pulse IoT retail
Article

Retailers ring up value with the Internet of Things

Rob Mesirow 27 Nov 2019 8 minutes

Is your retail strategy fully connected? Consumers expect the latest technology when it comes to shopping, and now it’s time for retailers to deliver. The Internet of Things is ready for connection.

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Digital Pulse compass organisational growth
Article

A compass for growth: Navigating your company into the digital future

Kate Bennett Eriksson 26 Nov 2019 10 minutes

Organisations know they need to change to compete, but feel overwhelmed at the task. Using a compass model, PwC’s Kate Eriksson shows the relatively small, nimble steps companies can take that can lead to the profound change they seek.

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Digital Pulse strategic upskilling
Article

A roadmap for strategically upskilling staff

Laurent Probst Christian Scharff 20 Nov 2019 10 minutes

Upskilling is fast becoming a reality when it comes to businesses, government and society at large. In any organisation, a strategic roadmap will be required to get results.

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