Digital Trends
Latest Articles
How airlines can harness the power of digital marketing to fly
Customers typically flock to the cheapest flights available, often found on third parties websites, but that comes at a heavy cost to airlines. Here are four ways airlines can entice customers back to their direct sales channels and boost their profitability.
Read more
This holiday season is about shopping convenience, community and chilling out
For the first time, consumers will do more of their holiday shopping online. But they’re also doing some shopping in stores, using the experience as a way to spend time with family and friends as they look for ways to disconnect from their devices.
Read more
Three simple steps to becoming a successful ecosystem player
Forget self-sufficiency: it’s time for companies to play nicely with others. As the nature of competition changes and differentiating becomes difficult, digital business ecosystems emerge to redefine what’s possible.
Read more
strategy+business’ best business books 2019: technology & innovation
This year’s strategy+business selection of the best business books on technology examine the need for Silicon Valley to address today’s tech challenges. How do we drive radical innovation, manage the rise of machine intelligence, or make software that’s socially useful as well as lucrative?
Read more
Strategic communication: Ten steps to rebuild trust
Trust in institutions, governments and media all seem to be on a downward spiral. But when it’s lost, how can it be won back? Good communication will go a long way to doing so, but it needs to be strategic, transparent and engage the right audiences.
Read more
How Gen Z can lead the next innovation revolution
They may be the most junior employees, but the natural way generation Z use digital tools can help supercharge a business’ innovation efforts, when coached by leaders with a structured, multi-generational approach.
Read more
Retailers ring up value with the Internet of Things
Is your retail strategy fully connected? Consumers expect the latest technology when it comes to shopping, and now it’s time for retailers to deliver. The Internet of Things is ready for connection.
Read more
A compass for growth: Navigating your company into the digital future
Organisations know they need to change to compete, but feel overwhelmed at the task. Using a compass model, PwC’s Kate Eriksson shows the relatively small, nimble steps companies can take that can lead to the profound change they seek.
Read more
A roadmap for strategically upskilling staff
Upskilling is fast becoming a reality when it comes to businesses, government and society at large. In any organisation, a strategic roadmap will be required to get results.
Read more
