Digital Trends

Digital Trends

Latest Articles

Invisible banking
Article

The invisible bank: A customer-focused banking future

John Jones George Korizis 16 Apr 2019 10 minutes

Imagine never having to interact with a bank again – no more queues, cryptic emails, paper bills or messy negotiations. Instead, the bank cares for you invisibly, always acting with your current and future interests in mind.

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PwC 5G report
Report

What do we really need 5G for?

Chris Bartlett Zia Bhadiar 10 Apr 2019 11 minutes

It’s been hotly anticipated for years but, as the dawn of 5G nears, are businesses any closer to knowing what to do with it? We examine what the next leap in connectivity could look like.

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Extended reality
Article

The XR factor: The incredible potential of extended reality

Scott Likens 09 Apr 2019 6 minutes

Not just another acronym, XR is set to play a key role in enabling the new digital workplace. Transforming everything from education to engineering, here’s what you need to know about this emerging technology.

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Business Growth
Article

What Apple’s platform announcements highlight about business growth

Kate Bennett Eriksson 03 Apr 2019 10 minutes

In the battle for growth and transformation, certain themes emerge time and again. Kate Eriksson, PwC’s head of innovation, shares six ‘levers’ that can help catapult businesses into relevance.

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Article

The consumer-focused metric: How to improve ‘return on experience’

02 Apr 2019 6 minutes

Experience is the keystone to increasing sales and satisfaction. But once you begin to measure it, how do you go about improving your ‘ROX’? We look at six actions brands can take.

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Article

From pornography to presidents: Why business needs to pay attention to deepfakes

Amy Gibbs 27 Mar 2019 8 minutes

With the proliferation of deepfake technology, it is becoming increasingly harder to believe what we see. These manipulated videos have far-reaching implications for society, but will affect businesses too.

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PwC's GCIS 2019
Report

How consumers are redefining customer experience

Chris Paxton 26 Mar 2019 8 minutes

Once upon a time, consumers were wary of online shopping. Not anymore. PwC’s 10th annual Global Consumer Insights Survey highlights just how digital customers have gone, and what they demand of the experience.

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SXSW 2019
Article

SXSW 2019: Time for tech to play nice

Monty Hamilton 20 Mar 2019 12 minutes

Politics, societal change, trust and fear of singularity fueled ‘geek week’ at the world’s largest festival of creative professionals. Monty Hamilton shares five key themes from SXSW Interactive.

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Digital transformation strategy
Article

How’s your 2020 vision? Reviewing your transformation strategy in 2019

Andrew Jamieson 19 Mar 2019 7 minutes

Five years ago, many companies set an ambitious 2020 strategy to digitally transform their organisation. With the deadline looming, now is the perfect time to take stock of progress.

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