Digital Trends

Digital Trends

Latest Articles

Will the modern CMO please stand up?
Article

Will the modern CMO please stand up?

Matthew Lieberman 13 Aug 2019 8 minutes

Chief marketing officers need to up their digital game if they’re going to drive company change. More than a support figure, the modern CMO will hold an integral position when it comes to business strategy and growth — if they embrace these three traits.

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Having a moment: Why digital disruption is ongoing and in your hands
Editorial

Having a moment: Why disruption is ongoing and in your hands

Tom Puthiyamadam 07 Aug 2019 7 minutes

Digital disruption is not just the moment when analogue goes digital. An ongoing change, it will continue to transform industries and only those who recognise the opportunity to invest in it, not simply keep up with competitors, will survive.

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The five core must haves for transformation success
Article

The five core must-haves for transformation success

Berry Driessen 06 Aug 2019 7 minutes

In a follow up piece to his look at the reasons behind transformation failure, PwC’s Berry Driessen examines the five factors that will help ensure company change is a resounding success.

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How PwC completed a global HR transformation program
Case Study

How PwC changed its HR technology and started a democratic revolution

Dorothy Hisgrove Amy Gibbs 31 Jul 2019 9 minutes

If you think implementing a massive technological transformation across the globe in just ten months sounds like a tough ask, imagine attempting a cultural leadership change program at the same time. PwC’s Dorothy Hisgrove and her team did just that – and they wouldn’t have done it any other way.

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Blockchain identity management
Article

Can you prove who you are? Blockchain can

Scott Likens 30 Jul 2019 6 minutes

Blockchain technology in identity management builds trust by giving employers certainty around who they’re hiring and contracting, while putting individuals in the driver’s seat of managing their own identities.

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The business case for an agile transformation
Article

The business case for an agile transformation

Ben Cotter Matthew Benwell 24 Jul 2019 11 minutes

The return on investment for agile is much greater than just cost savings. Not only can it can empower teams, simplify decisions and increase adaptability in volatile times, it can do so while reducing staff attrition, failed projects and needless tech spend.

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IoT for business
Article

Connecting companies to the IoT for smarter business

Matthew Lieberman 23 Jul 2019 7 minutes

IoT is graduating from switching on lights to illuminating businesses with data and insights. The complexity of the connections will require more strategy for companies than consumers, but the payoff will be worth it.

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Need more designers? You need a design system
Article

Need more designers? You need a design system

Christopher Ong 17 Jul 2019 9 minutes

In a perfect world, designers create beautiful experiences that differentiate your brand. In reality, they’re churning out dropdown menus and designing yet another web page. Here’s how to unleash their potential.

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Three AI governance considerations to unlock the potential of AI
Article

Three governance considerations to unlock the potential of AI

AI governance is about more than covering regulatory bases. The more organisations can address risks up front, the faster and bolder they can be in realising their AI ambitions.

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