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Digital Pulse

in·no·va·tion – A creation resulting from study and/or experimentation. The act of starting something new.

dis·rup·tion – An act of delaying or interrupting continuity. An event that results in displacement or discontinuity. The act of causing disorder.

Digital change is a journey, not a destination.
It requires agility and flexibility to underpin a continually evolving business environment.

Industry Change – The ongoing economic, technological and social development of commercial business and market sectors.

All posts by Nick Spooner

Nick Spooner is a partner at PwC and the leader of PwC Digital Services Experience Centre across South East Asia and Australia.

Leading the areas of Strategy & Innovation, Product, Experience Design, Creative and Technology, Nick oversees end-to-end business solutions from strategy to execution in a role that spans multiple industry sectors including government, health, utilities, media, finance and retail.

Having held a number of executive roles with some of Australia’s leading businesses, Nick has a wealth of commercial experience in leading and running digital enterprises. With close to 20 years within the digital industry, Nick’s experience spans across a range of disciplines including commercial sales, marketing, product, operations, technology and program delivery across consulting, telecommunications, media and marketing services.

In his most recent role as CEO, Nick championed and executed a significant business and structural transformation, successfully integrating eight separate businesses to form what is now Salmat Digital. He also played an integral role in the digital success of ninemsn as its Chief Operating Officer and Network TEN as its Chief Digital Officer. In addition to this Nick has held senior roles with Singtel Optus and global consulting group Accenture. And as Chairman of the Interactive Advertising Bureau (IAB) Australia, he sought to promote the convergence and growth of the local digital industry.

Nick’s interest in digital extends beyond his professional life and he is passionate about the opportunities that digital offers to enable transformation beyond the business realm.

With a firm understanding of the end-to-end needs of what is required to support the multichannel transformation of B2C and B2B businesses, Nick’s acumen in this area makes him one of Australia’s leading authorities on digital change.

“I enjoy being at the heart of the digital industry and being able to play a role in shaping it, working with smart and passionate individuals who dare to be different and challenge the status quo in order to define our future.”
Around the world in insurtech

Around the world in insurtech

Globally, insurtech is establishing itself in a variety of places. Australia has all the building blocks to lead in insurance innovation. What could the future hold if insurance, tech and regulators worked together?

How insurtech will make you love your insurer

How insurtech will make you love your insurer

In the second article of his series on insurance and technology, Nick Spooner examines the opportunities that insurtech is creating for incumbent insurers.

The insurtech effect: Insurance gets a makeover

The insurtech effect: Insurance gets a makeover

Goodbye salespeople and form-filling, hello blockchain, artificial intelligence and peer-to-peer. Insurtech is changing the face of insurance. Nick Spooner shows us what the future of cover looks like.

Open Enterprise: Why companies need to learn to share

The open enterprise: Why companies need to learn to share

You can’t go it alone, says Nick Spooner. Abandoning a culture of secrecy and striking partnerships with other businesses is the shortcut to customer experience gold.

digital transformation

The frozen obstacle that can hold up your transformation

A crucial part of digital transformation is the changing of mindsets, which requires the vision to be clearly communicated. Nick Spooner discusses the ‘frozen middle’, a secret saboteur of change agendas.

customer experience

Connecting the dots: How big companies can unify customer experiences

Large organisations with multiple service offerings should unify the customer experience across their entire portfolio, writes Nick Spooner. After all, many of these customers could be the same people.

digital iq

Has the digital revolution reshaped the company board?

Hiring a digitally savvy CIO or CDO in order to become ‘digital ready’ can certainly help businesses – but this isn’t a long-term solution to delivering innovation and transformation, argues Nick Spooner. The make-up of the entire executive and the board needs to be configured for the digital era we operate in.

productivity commission

Australia has world-class research capabilities. Why aren’t we sharing them?

Nick Spooner unpacks the Productivity Commission’s recent research paper into digital disruption, including a suggestion that opening up research infrastructure could drive productivity growth. Would a sharing economy for science and innovation help transform the Australian economy?

customer-centric service design

An updated guide to customer-centric service design

Rapidly advancing technology has brought new opportunities for businesses to focus on the customer experience. But how can these customer-centric strategies be implemented?

digital democracy

The promise of digital democracy

From encouraging voter turnout to improving the campaign process, digital technology is playing an ever-larger role in democracy. Nick Spooner discusses this trend and whether fully electronic voting is on the horizon.