feature image

Digital Pulse

in·no·va·tion – A creation resulting from study and/or experimentation. The act of starting something new.

dis·rup·tion – An act of delaying or interrupting continuity. An event that results in displacement or discontinuity. The act of causing disorder.

Digital change is a journey, not a destination.
It requires agility and flexibility to underpin a continually evolving business environment.

Industry Change – The ongoing economic, technological and social development of commercial business and market sectors.

All posts by Joe Brasacchio

Joe is the Project and Product Director at PwC’s Intunity Digital Solutions. He loves building trusted partnerships and winning awards for clients.

With over 15 years of experience, Joe has worked on some of Australia's highest profile IT and business transformation projects. He has applied his passion for excellence and expertise in many industries including finance, oil, mining, utilities and government.

Joe received his Bachelor's of Computer Science from Monash University, Clayton in 1997 and, while pursuing his devotion and crafting of beautiful software solutions for his clients, studied part-time to receive his Master's of International Business from Monash University, Caulfield in 2005.

Joe is a devoted father. He has a personal quest to improve the perception of snowboarders and has a compelling argument for the reliability of old rusty Italian cars. He loves cooking with his kids and making a huge mess.

“I am passionate to help my clients deliver more relevant solutions in a business environment that is under constant disruption and digital change.”
Digital Pulse Podcast

Podcast: How are you measuring the success of your app?

You’ve produced your web or mobile app and optimised your content – but don’t just sit back, relax and watch the hits come in. Joe Brasacchio and Stephen Cheshire say there’s more to measuring success than that.

Digital Pulse Podcast

Podcast: How to enhance your customer relationship through a mobile app or website

Casual fling or deep and meaningful? Getting to know your customer can enhance your mobile app or website offering, say Joe Brasacchio and Stephen Cheshire.

Digital Pulse Podcast

Podcast: What kind of app do you really want?

Want a website or a mobile app? First, you need to know how deeply your customer feels about your product or brand. Joe Brasacchio and Steve Cheshire offer relationship advice to businesses looking at building an app.


SuperStream: Digital disruption in the superannuation industry

The superannuation industry is undergoing digital disruption through SuperStream – how will this affect users and the industry at large?


Amorous for Apple and M-Commerce – Commercialising Australia’s mobile infatuation

Globally M-Commerce is on the rise and it is no more so than in our own backyard. The question is are Australian businesses ready for the seeming tsunami of expectations from local mobile consumers?