Archive

Article

Defining direction: Developing a problem statement for the ‘untested’ idea

Anthony Mittelmark 12 Jun 2013 3 minutes

In the second of our problem statement series, Anthony Mittelmark shares insights about how to wrangle the often personal and (usually) highly innovative area of ‘untested’ ideas, outlining a detailed list of factors that businesses need to take into consideration.

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Finger on the pulse: Digital disruption, branded apps and are you set up for cloud computing?

John Riccio 06 Jun 2013 4 minutes

In this week’s Finger on the Pulse, John Riccio examines branded apps as a growing engagement trend, Chromebook as a cloud computing platform and your brand’s voice. We also take a look at where digital fits into the future of media.

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Article

Why defining the problem statement is half the battle

Anthony Mittelmark 05 Jun 2013 4 minutes

For many businesses poorly articulating a problem they are trying to solve could cost them millions, even hundreds of millions, of dollars. In the first of this three-part series, Anthony Mittelmark explores why defining a problem statement can be critical to success.

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Report

Digital IQ series part one: Mindset is key to the digital future of business

John Riccio 04 Jun 2013 3 minutes

With the release of PwC’s 5th Annual Digital IQ Survey, John Riccio will be posting a series of articles on what the findings could mean for the digital future of business and the ability to adapt long term. The first article explores how digital IQ is achieved through a digital mindset taken on by the entire business.

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Infographic

Infographic: Is ‘image’ everything in digital marketing?

Nirosha Methananda 27 May 2013 3 minutes

As we move more into the digital world, the opportunities for marketers to engage are endless. A tactic that’s becoming central in their digital marketing toolbox is the use of the image – increasingly accessible and leaving a lasting impression… Is it all about the image?

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Article

2013 Digital marketing trends – Is content becoming king?

Nirosha Methananda 22 May 2013 2 minutes

Cutting through a plethora of digital marketing trends, this infographic highlights key trends that should be on your radar and highlights content marketing as being a key strategic differentiator.

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Article

Exploring the ‘growth for both’ opportunities between tech startups and retail

John Riccio 20 May 2013 4 minutes

John Riccio explores the potential ‘growth for both’ opportunities between tech startups and the Australian retail industry in driving technologically innovative solutions for customers.

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Article

Driving the power of caring through social media campaigns

Nick Spooner 14 May 2013 3 minutes

Social media campaigns have the incredible power to connect people and drive social change. We discuss how organisations can take learnings from these campaigns to create a sense of shared value, authenticity and ongoing engagement.

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Report

Exploring the latent enterprise opportunity within Australia’s tech startup ecosystem

John Riccio 23 Apr 2013 6 minutes

John Riccio outlines the findings from our new report ‘The startup economy’ and explores the opportunities for enterprise organisations to facilitate and harness the growth of the tech startup ecosystem

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