Archive

Article

Is digital innovation viable for big business?

Anthony Mittelmark Simon Doukas 29 Oct 2012 12 minutes

Not renowned for being dynamic, agile and responsive – all too often big businesses are a victim of their own structure, traditions and heirarchy particularly faced with the onslaught of the digital economy. Anthony Mittelmark and Simon Doukas debate whether these businesses can shake off this perception and successfully grow a culture of innovation?

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Article

Enterprise gamification – Buzzword or business tool?

Anthony Mittelmark 23 Oct 2012 4 minutes

Highlighted as an ’emerging’ trend, enterprise gamification is a technique that has been utilised in various forms within businesses for a number of years. However, the advent of the digital economy has driven gamification to a new level. We explore how businesses can harness the commercial, engagement and loyalty potential of enterprise gamification.

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Infographic

Beyond the ‘gap’ – Will you leverage strategic digital acquisition for growth?

Nirosha Methananda 22 Oct 2012 2 minutes

In an increasingly competitive and homogeneous marketplace, its increasingly difficult for businesses to close the gap. Will a strategic digital acquisition help to drive your businesses growth?

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Article

Harnessing the power of Big Data to explore a new frontier for innovation

John Riccio 19 Oct 2012 3 minutes

Big Data represents big opportunities for businesses and consumers alike. The trick is in being able to ask the right questions and examine the right sources in order to glean these insights.

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Article

Facebook Collections – Measuring the worth of ‘want’, ‘like’ and ‘collect’

Nirosha Methananda 11 Oct 2012 2 minutes

Facebook innovates with the launch of Collections and enables its billion-strong user network to share their purchase intent with friends, family, retailers and beyond.

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Editorial

Editorial: The MySpace comeback – Redesigned, reinvented, re-launched and revived?

Nirosha Methananda 08 Oct 2012 8 minutes

Will the MySpace comeback signal a resurgence for the once popular social network? Anthony Mittelmark delves into what factors will potentially impact the revival of MySpace and effect its success.

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Infographic

Infographic: Maximising mobile health – The rise of mHealth management tools infographic

Nirosha Methananda 02 Oct 2012 38 seconds

Not only have smartphones driven consumers to be increasingly connected, as the AlliedHealthWorld.com infographic illustrates these devices are also promoting accessibility to health and wellbeing applications and services.

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Article

Unlocking the four baskets of value from the digital economy

Simon Doukas 01 Oct 2012 6 minutes

Capturing value from the digital economy can be difficult to navigate and a somewhat overwhelming journey for many organisations. In order to leverage these opportunities, PwC suggests focusing your business strategy on the ‘four baskets’ of digital value to ensure that you invest in opportunities deliver long-term success.

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Infographic

Infographic: Evolve with PwC’s Digital Services

John Riccio 01 Oct 2012 56 seconds

Like the industrial revolution fundamentally changed the world, the digital revolution will be remembered as one that transformed the fabric of conventional business models and society at large. PwC’s Digital Services can offer your business a pragmatic, strategic and comprehensive approach to ensure you evolve within the digital economy.

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