Archive

Editorial

Editorial: The MySpace comeback – Redesigned, reinvented, re-launched and revived?

Nirosha Methananda 08 Oct 2012 8 minutes

Will the MySpace comeback signal a resurgence for the once popular social network? Anthony Mittelmark delves into what factors will potentially impact the revival of MySpace and effect its success.

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Infographic

Infographic: Maximising mobile health – The rise of mHealth management tools infographic

Nirosha Methananda 02 Oct 2012 38 seconds

Not only have smartphones driven consumers to be increasingly connected, as the AlliedHealthWorld.com infographic illustrates these devices are also promoting accessibility to health and wellbeing applications and services.

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Article

Unlocking the four baskets of value from the digital economy

Simon Doukas 01 Oct 2012 6 minutes

Capturing value from the digital economy can be difficult to navigate and a somewhat overwhelming journey for many organisations. In order to leverage these opportunities, PwC suggests focusing your business strategy on the ‘four baskets’ of digital value to ensure that you invest in opportunities deliver long-term success.

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Infographic

Infographic: Evolve with PwC’s Digital Services

John Riccio 01 Oct 2012 56 seconds

Like the industrial revolution fundamentally changed the world, the digital revolution will be remembered as one that transformed the fabric of conventional business models and society at large. PwC’s Digital Services can offer your business a pragmatic, strategic and comprehensive approach to ensure you evolve within the digital economy.

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Report

Mobile health – Emerging markets leading innovation

Nirosha Methananda 24 Sep 2012 3 minutes

The need for improved medical services, population, geographic and socio-economic factors are driving the adoption of mobile health (mHealth) technologies in developing economies. An opportunity exists for western economies to adapt and implement these substantial innovations within their own social systems.

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Report

Infographic – Exploring global ecommerce opportunities

Nirosha Methananda 21 Sep 2012 41 seconds

Following on from our article ‘Why globalising your online retail offering is crucial for future success’, this infographic, produced by UK-based search marketing company Search Laboratory, outlines the opportunities for global ecommerce.

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Article

Social media brand management strategies to increase customer acquisition

Anthony Mittelmark 16 Sep 2012 5 minutes

In the age of social media, brands can no longer be controlled online and brand values often do not translate. Advertising which works in one direction is now well and truly gone and having a social media brand management strategy to respond to both customer requirements and customer issues is critical.

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Infographic

Beyond Borders – The Social Media Travel Explosion

Nirosha Methananda 15 Sep 2012 41 seconds

No longer a solitary journey – social media is not only breaking down the country barriers between family and friends, but facilitating the growth of the travel industry. Whether for work or play, individuals are increasingly turning to social media while travelling to share their stories and snapshots.

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Report

Multi-screen mania – Insights into cross-platform consumer behaviour

Emmanuel Churchley 12 Sep 2012 26 seconds

In its report, The New Multi-screen World: Understanding Cross-Platform Consumer Behavior, Google unveils that 90% of people move between devices to accomplish a goal, whether on smartphones, PCs, tablets or TV.

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