Welcome to Digital Pulse
‘Digital’ isn’t just about technology – it’s about what technology can enable. It involves new ways of solving problems, creating unique experiences and accelerating business performance.
Latest from @PwCAUdigital
Trickery and misdirection may result in more downloads and products in baskets, but will harm the bottom line. Here’s how dark patterns work and why you should avoid them. https://t.co/RCEpSS7jAj #UX #darkpatterns
Latest News
The button did what?! Identifying misleading patterns in UX design
Trickery and misdirection may result in more downloads and products in baskets, but ultimately, the use of dark patterns in designing a user experience will harm your bottom line. Here’s how they work and why you should avoid them.
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Catalysing change: COVID-19 and the B2B experience
During COVID-19 the human-side of business takes on new meaning. Elevating B2B experiences during a time of heightened vulnerability will help create memorable experiences and a brand loyalty that will transcend the pandemic.
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Project Spirit: A marketplace for business to help Australia’s economic recovery
When the spread of COVID-19 forced governments to impose lockdowns and social distancing measures, Australian businesses were faced with the need to…
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101: How computer vision can shine light on your business
Computer vision, powered by AI, promises to deliver insights to business operations that surpass human capacity. But businesses must first consider the benefits, risks, and the ability to make the most of the opportunities it offers before investing.
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Why attracting and retaining the top Millennial talent is key to future success
Never before have five generations coexisted in the workplace. Millennials are set to make up the largest group by 2025, so understanding their preferences and needs will be key to attracting and retaining the top talent among them.
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Are you ready for the B2B platform revolution?
The rapid rise and dominance of e-commerce platforms thoroughly disrupted consumer-facing businesses. Now in the B2B space, they could pose the same threat — unless they’re leveraged with the right strategy.
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Hindsight is 20/20 — the future can be too
Rather than wishing projects had gone differently, it’s time for businesses to embrace continuous improvement for success. The humble retrospective provides the perfect tool for team harmony and positive outcomes.
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Keeping staff and businesses safe when using AI in a crisis
As governments, businesses, organisations and workers figure out how to operate in the new normal brought on by COVID-19, technology, big data,…
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PwC Global Consumer Insights Survey: Reinventing your company’s digital future
PwC’s Global Consumer Insights Survey this year examines what urban customers wanted before and after the COVID-19 outbreak. What it found is that ‘digital’ is high on the agenda.
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