Welcome to Digital Pulse
‘Digital’ isn’t just about technology – it’s about what technology can enable. It involves new ways of solving problems, creating unique experiences and accelerating business performance.
We’ve all heard of customer loyalty programs, but what about when the customer is another company? Let’s explore the untapped potential of B2B loyalty programs.Read more
Teaching soft skills can be more difficult than hard skills. For businesses to succeed, they’ll need to learn to fail.Read more
Globally, consumers have responded to the COVID-19 pandemic with similar purchasing behaviours, but fracture lines reveal four consumer cohorts that are doing things differently. Retailers, take note.Read more
Australian banks have enjoyed increasing loyalty among their customers during the pandemic. But as consumers become more digital than ever, tech companies are homing in with an experience edge.Read more
The Australian Government announced it will funnel AU$1.2 billion into the digital economy. So how will the nation benefit? Mohammad Chowdhury and Nicola Nicol chat digital implications of the Federal Budget.Read more